Customer Data Institute Privacy
To make sure we’re as transparent and open as possible about the use of your data, we’ve made some changes. We want to make it clear to you what info we need, why we need it and what we do with it. You can read our privacy notice below.
Protecting Your Privacy
At the Customer Data Institute, we are 100% committed to protecting the privacy and security of our customers and site visitors (yep, we mean you). The Customer Data Institute’s team members are customers themselves, of both the Customer Data Institute and other internet sites – so we totally appreciate and respect how important privacy is. If you have any questions about how we protect your privacy, drop us a line at contact@customerdata.institute
For all our services, the data controller — the company that’s responsible for your privacy— is Customer Data Institute Pty Ltd.
Only The Good Stuff
We will only use your data to improve your Customer Data Institute experience and the Customer Data Institute's services.
You’re In Control
You decide if you want to hear from us and how you hear from us.
Straight Talking
We’ll always talk your language and be open – no nonsense, no surprises.
Locked Down
We’ll protect and secure your data.
.
Just the Essentials
No unnecessary information – if we don’t need it, we won't collect it.
How we use your information
We use your information in several different ways — what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.
Your personal details, such as your name, date of birth, gender, address, email address, social media handle, screen name and phone number.
What we do
Why we do it
Why we need to do it (the legal stuff!)
Identify you when you visit our website or contact us
Checking your identity helps us to keep your information safe from fraudsters
Legally, we must do this, and it is also important for us
Deliver your purchases to you
It’s a bit hard to send your order if we don’t use your name and contact details!
It’s an important part of our contract commitment to you
Send your account and service updates, such as updates to our Terms and Conditions and order confirmations
To keep you informed of any changes to the Customer Data Institute's services
Legally, we must do this, it’s an important part of our contract commitment to you, and it’s also important for us to keep you updated
Send you order updates by text or e-mail
So, you know when your order is due to arrive
It’s an important part of our contract commitment to you
Manage your participation in any promotions, offers or discount schemes you choose to participate in
To ensure you receive any discounts or offers relevant to you at the time
We will treat this as an important contract commitment to you if you choose to participate
Direct you to the right part of our website
To get you to the products that you want faster
It’s important to us that you get the best out of your Customer Data Institute shopping experience
Send you information about our products and services
We like to keep you up to date and help you get the best from our products and services (you can find out more in the section on Marketing messages below)
It’s up to you to choose what you hear from us and what you hear about but it’s also important for us to tell you about the best product and services we have to offer!
Share your email and the fact you are a member to our Silver, Gold and Platinum industry partners
Membership fees alone are not sufficient to deliver the services and value members expect from the Institute. Our partners pay annual fees to help us deliver the quality services we are committed to providing you. Unless you opt out, partners will email you information on customer data products and services. Of course, you can unsubscribe at any time directly with the partner.
If you decide not to accept our partners emails, (opt out) you can change your decision at any time through membership account settings.
Your Payment Information
This means your chosen payment method, for example your card details (don’t worry we don’t keep the security code)
What we do
Why we do it
Why we need to do it (the legal stuff!)
Take payment, and give refunds
After all - we’re not giving all our stuff away!
It’s important to us and an important part of our contract commitment to you
Keep a record of any financial transactions with you
We need to know what you have paid for (and we must tell the tax man about our income too!)
Legally, we must do this
Your Contact History With Us
What you’ve said to us — for example, by email or on social media. If you contact us by phone we may record calls.
What we do
Why we do it
Why we need to do it (the legal stuff!)
Provide customer service and support
After all, you expect the best service from us!
It’s an important part of our service and part of our contract commitment to you
Improve the services and support we provide to you
So that you get the best possible customer service
It is important for us to train our staff
Purchase History and Saved Items
What you’ve bought in the past, what you’ve searched for what you’ve saved or added to a board for another time, and when you have asked us to tell you that something is available again.
What we do
Why we do it
Why we need to do it (the legal stuff!)
Help you keep track of items you like, update you when we have new availability and let you share them, your way
To help you get to the products that you like faster and so you can get the best out of our products and your account
It’s up to you if you want to use these services but we would love you to share all our good stuff
Handle returns in accordance with our Terms and Conditions and provide customer service and support
Because you expect the best service from us and, after all, we can’t provide a refund if we don’t know what you’ve bought!
It’s an important part of our contract commitment to you
Analyse what you have bought, searched for, or returned, which helps us find out what you like.
To ensure we are giving you what you want, providing you with the best service we can, and so we can stay ahead of the competition.
It is important for us to know your preferences.
We match your purchases to links from affiliates who might have introduced you to the Customer Data Institute or promoted a particular product when you visited their site. We share relevant purchase history with them, so they know when they have made a successful introduction
We have several “introducers” who direct new customers to us or promote our products on their sites
It is important for us to generate new customers through different sources
Information About Your Phone or Laptop, and How You Use Our Website
Information collected when you browse our site, including your IP address and device type, how you use our website (such as the pages you visit and the products you look at) and, if you choose to share it with us, your location data.
What we do
Why we do it
Why we need to do it (the legal stuff!)
Identify you when you visit our website
If we can remember you, we can give you the best possible shopping experience.
It is important for us that you get the best shopping experience
Improve our website and set default options for you (such as language and currency)
It’s important for us, and it’s much easier for you, if we know the language and currency you prefer, and it also helps us to protect your information
It is important for us to know what you like to give you the best customer experience
Send information about our products and services to you
We like to keep you up to date and help you find products. You can find out more in our section on Marketing messages below
It is important for us to show you things we think you will like and that may make your Customer Data Institute experience better
Show you customerdata.institute adverts as your browse the web
So, you can see our latest products and deals that we think you will love
It is important for us to show you things we think you will like
Monitor visitors to our site and analyse their behaviour
To protect our website and to help make our service better
This is important for us and legally, we must do this!
Information From Social Media or Accounts You Link To Us
What we do if you link your social media or your third-party accounts to us. We will keep a record of your Social Media handle, and the other information that is made available to us according to your Social Media account settings.
What we do
Why we do it
Why we need to do it (the legal stuff!)
We allow you to link your Social Media account to your Customer Data Institute account so you can log on simply and easily without having to create a specific account
To make it easier for you to use customerdata.institute and purchase those items you want!
It is important for us that you get the best experience from our website
Analysis to understand what you like, how you might share your likes with your friends and how you might influence others with your style
It helps improve any recommendations we make to you, and we may invite you to take part in surveys, reward schemes and other fashion related activities.
It is important for us to know what you like to give you the customer experience
Provide product recommendations
So, you can quickly spot things which take your fancy
It is important for us to show you things we think you will like
Your Responses to Surveys and Feedback
What we do
Why we do it
Why we need to do it (the legal stuff!)
We occasionally ask for feedback on our products or how you feel we are doing. Generally, responses are anonymised, but we may want to respond to you directly, for example if you mention you are unhappy with something
It makes good sense to check how you feel about us and your purchases from time to time and we can use this information to improve our service.
It’s up to you whether you take part.
You don’t have to give us all this personal information but if you don’t, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.
We also anonymise and/or aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis (for use and the brands sold through our site and app), improving our site and app, and developing new products and services.
-
We use any of the above categories of information to identify, prevent and detect fraud, against either you or against Customer Data Institute. Detecting and preventing fraud is an unfortunate, but an essential part of our service and our contract commitment to you. Legally, we must do this, and it is very important for us.
We also use Purchase history data, to protect our service and uphold our Terms of Service as part of our contract commitment to you, as part of this we may make use of computer-system decisions to protect the Customer Data Institute and our Service. Your rights in relation to this are detailed below.
-
We use the data we collect to help us provide you with the best service, the best shopping experience and to show you the latest and greatest products and services that we think you will love.
-
We share your data with the following categories of companies as an essential part of being able to provide our services to you:
• Companies in the Customer Data Institute group, as sometimes different bits of our group are responsible for different activities (especially licensed ones)
• Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies
• Brand Partners that send purchases directly to you - we'll make it clear if this applies when you place your order
• Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business
• Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud
You may choose to take advantage of some of our additional services, in which case, depending on your choices we may share your data with the following categories of companies to fulfil the services you have asked for:
• Social Media sites (for example if you choose to use a social media account to login to the Customer Data Institute) and other companies approved by you
• Product advisors to help you choose the right products
• Marketplace sellers where you place Marketplace order; and
• Other third- party payment providers, when you choose to use their payment services
If you would like to know more about the third parties, we may share personal data with, or how to find out more on how they will use your data, please contact us at the details below.
We do not, and will not, sell any personal data that directly identifies you to any third party. However, we may provide third parties such as our brand partners with information about our customers and their purchases. Before we do so, we will make sure that this information does not identify you, such as by aggregating it, anonymising it or removing personal identifiers from it.
-
If you have said we can, we’ll send you marketing messages by email, SMS, to keep you aware of what we’re up to and to help you see and find our products.
How to stop marketing messages from customerdata.institute.
You can stop receiving marketing messages from us at any time.
You can do this:
• Through your account settings
• Use the unsubscribe button at the end of your emails from us
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages.
Please note that, as the Customer Data Institute comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.
Stopping marketing messages will not stop service communications (such as order updates or where you have expressed an interest in an activity at Customer Data Institute).
-
We also engage in online advertising, also to keep you aware of what we’re up to and to help you see and find our products.
Like many companies, we target Customer Data Institute banners and ads to you when you are on other websites and apps. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience service.
The banners and ads you see will be based on information we hold about you, or your previous use of Customer Data Institute (for example, your Customer Data Institute search history, and the content you read on Customer Data Institute) or on Customer Data Institute banners or ads you have previously clicked on.
-
The Customer Data Institute is a global business with operations inside and outside of Australia and we use suppliers and fulfilment centres located across the world. Some of these locations will not offer the same level of protection for your personal data as Australia, but if we transfer your information to one of these locations, we will take steps to ensure that your data and rights are protected through methods approved within the relevant Data Protection laws. Please contact us if you would like further information about how we protect your transferred information.
-
We’ll only hold on to your information for as long as you are a customer. If you haven’t logged onto our website for three years, we will delete your information from our systems. If you no longer wish to be a customer, you can also contact our Customer Care team and request to delete all the information we have on you.
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud, and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account, or it is no longer needed to provide the services to you.
-
You have a lot of rights relating to your personal information:
• The right to be informed about how your personal information is being used (like this notice!)
• The right to access the personal information we hold about you
• The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account
• The right to request that we delete your data, or stop processing it or collecting it, in some circumstances
• The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time
• The right to request that we transfer or port elements of your data either to you or another service provider
• The right to complain to your data protection regulator
If you want to exercise your rights, have a complaint, or just have questions, please contact us.
-
We may change this page from time to time, to reflect how we are processing your data.
If we make significant changes, we will make that clear on the Customer Data Institute website or other Customer Data Institute services, or by some other means of contact such as email, so that you are able to review the changes before you continue to use Customer Data Institute.
-
We use cookies on our website. For more information on cookies, please see our cookie notice.
How to contact us
We always want to hear from our customers (especially if you feel we’ve let you down or could do better). If you:
Have any questions or feedback about this notice
Would like us to stop using your information
Want to exercise any of your rights as set out above, or have a complaint
please don’t hesitate to contact us and we will be happy to answer any questions you may have.
You can contact our privacy team by dropping us a line at contact@customerdata.institute or else through the Customer Data Institute website.
